Showings vs Sales Conversion Analysis
Showings vs Sales Conversion Analysis
Halifax Single Family Home Market - 2025
Stats from the Nova Scotia Association of REALTORS® (NSAR)
Executive Summary
Analysis of the Halifax single-family home market reveals a strong inverse correlation between showing volume and conversion efficiency. While spring months generated peak buyer activity, the conversion rates remained relatively consistent, indicating sustained market demand despite increased competition.
Showing-to-Sale Conversion Metrics
| Month | Showings | Homes Sold | Conversion Rate |
|---|---|---|---|
| January | 6,486 | 191 | 2.9% |
| February | 6,285 | 269 | 4.3% |
| March | 9,049 | 313 | 3.5% |
| April | 10,668 | 401 | 3.8% |
| May | 12,280 | 483 | 3.9% |
| June | 11,636 | 501 | 4.3% |
| July | 11,152 | 438 | 3.9% |
| August | 9,771 | 388 | 4.0% |
| September | 9,798 | 345 | 3.5% |
| Average Conversion Rate: | 3.8% | ||
Key Insights
Despite significant fluctuation in showing volume (ranging from 6,285 to 12,280 per month), conversion rates have remained remarkably consistent between 2.9% and 4.3%. This stability suggests a healthy market with genuine buyer intent rather than speculative browsing.
The April-June period demonstrated optimal market conditions, combining high showing volume with peak conversion rates. June recorded the highest absolute sales (501 homes) alongside February's top conversion rate of 4.3%, indicating strong buyer commitment during traditional buying season.
January's outlier conversion rate of 2.9% reflects typical post-holiday market softness, with buyers demonstrating more selective or exploratory behavior during this period compared to the annual average.
September's showing volume remained elevated (9,798), yet conversion rates declined to 3.5% with sales dropping to 345 units. This pattern suggests buyers are actively engaged but exercising greater caution, potentially due to economic factors or inventory quality concerns.
Strategic Implications
For sellers, the consistent 3.8% average conversion rate provides a baseline expectation for market activity. Properties experiencing significantly lower conversion rates may benefit from pricing reassessment or enhanced marketing positioning.
For buyers, the consistent conversion rates across varying inventory levels suggest that competition remains steady regardless of seasonal listing surges, reinforcing the importance of decisiveness when ideal properties are identified.
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